5 Steps To Build A Memorable Brand Identity
It always amazes me that a green mermaid symbolizes a place called Star-Bucks. I mean, how do those 2 relate? That brings me to my first step: Brand Naming.
Firstly, welcome to the very first 5 Steps Branding email! 🥳 I'll try to keep it short and sweet, as I usually do. But if it is too short and you need more info, just hit that reply button, friend! Comment section is open too -in case you read it on Substack.
Let's use Starbucks as an example. Seattle based, ocean reference, Moby Dick's Starbuck (first mate of the Pequod).
Seattle > the sea > Moby Dick > Starbucks > mermaid logo (siren, some reinforce).
Domain url, social media handler, memorability... Checkout Jonathan Bell's fantastic 5 minutes TED talk on brand naming.
Voice = personality.
Developing your own brand voice is gold. How does your copy, photo, and video presence are related and unique? T
he smallest things can add to building a memorable brand when it comes to developing a brand voice.
I say “tchau tchau” at the end of each podcast episode. Stephanie Su's Rotten Mango always opens with “bara bin bara bon”.
Colors before anything else in visual identity. Seriously. Our audience will remember our pattern of colors before they remember nearly anything else in a brand's visual identity.
By funnel, I really mean focus.
After I started focusing on ONE project, cut off the noise (social media), my income tripled. This happened because my funnel became simple and everything leads to one same place: my Etsy shop.
Focusing on one simple outcome makes it easier to then expand the services, products, and therefore, the brand.
Logos are usually the last thing on my visual identity building list. A logo can and should be memorable. IF we can manage an awesome logo from the start, great! But the fact is: a memorable brand makes the logo, not the other way around.
Logos can be more important for a corporate than a small business, and more important for a small business than a personal brand… Think of that expert you like. What do their logo looks like? Most of us will have no idea.
If you're a free subscriber, July brings 5 Steps To Build A Cohesive Brand Identity!
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