Feb 16, 2021 • 8M

E1 - Branding vs Visual Identity

 
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A weekly podcast focused on helping entrepreneurs build memorable brands. A mix of guest interviews to inspire you build a successful business, with episodes that brings short and sweet branding tips. Visit KellyBrito.com for details.
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Welcome to the first episode of Branding With Purpose!

PS: Hang on tight while I re-learn the ins and outs of podcast recording/editing and improve the audio quality. 😬 And stick around for interviews with photographers, web designers, copywriters, clarity coaches and other fantastic people that have invaluable tips on how to improve your brand impact.


Episode highlights:

"Can a brand NOT be a business?"

"Personal branding makes no sense!"

"Branding is how I go beyond being just another business." 

I share these and other wild thoughts in this article. So let me know YOUR thoughts on branding and this episode.

Although branding has become very popular, the extension of a branding process still seems somewhat unclear in the creative startups community. Breaking down brand, visual identity, and branding will open the gates to the deeper and even more enchanting branding seas…


READ THE FULL BLOG POST ON THIS: http://kellybrito.com/podcast

THE BRAND

This might be the one we are the most familiar with. A brand is a business. It is the face and persona we create for a business. And that is, actually, why some marketers didn’t accept “personal branding” well when it first became a thing. The conflict in the concept was: creating a brand already meant making a business more human and personal, so personal branding makes no sense! And I get it. It makes no sense, but it does. We'll talk amore personal branding on another episode.


VISUAL IDENTITY

The brand design is the most important part of a brand’s visual identity, in my opinion. But then again, I'm a brand designer. To prove my point, if you stop and think, the most popular brand elements are usually the logo, patterns, business cards, website, social media templates… Design! Always seemed to me like the "heaviest" part of developing a brand's visual identity falls on the designer. The designer tends to become the strategist. The quarterback of the brand's visuals. Sidenote: And that's why, dear friend, choosing the right designer for your brand is so very important! Although illustration is its own thing, I’ll throw it in the design mix, just because they usually go hand-in-hand most of the time. Sorry (and thank you!) illustrators.


BRANDING

Branding is everything involved in manipulating how you want your business to be perceived by your audience.

Let’s say I open a scented candles store. I certainly didn’t invest time, money, and tons of dedication in creating my business, just to be another scented candle business in town. I want to be unique. I want to be perceived as unique. I want to connect with the right people and I want the right people to have a certain experience when interacting with my business. From my fonts and colors, to my product packaging, to the emails I write during communication process, to why I chose each scent, to the colors that will go with each candle, to the feedback form I will ask my client to fill out, everything… when everything is together, it is branding.

Branding is how I go beyond being just another business; it is how I become memorable!